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| Mary Szela Photo Credit: Globalleadershipdesign.com |
Abbott Laboratories, among other multinational companies, considers the competency of people like Ms. Szela as significant factors in attaining its company goals, particularly in penetrating the global market.
Global marketing, also called International marketing, requires the extension of techniques that are implemented at the home country of the company. From market identification down to the marketing mix, global marketing executives like Mary Szela step up and boost the company’s efforts to implement marketing principles beyond national boundaries and across the globe.
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| Mary Szela Photo Credit: Multi-culturalsolutions.com |
Setting global strategies is not an easy undertaking. There are many factors to be considered by the companies that aim to operate worldwide. QuickMBA points out that globalization may not apply to all industries, and companies opting to expand their scope should consider various drivers to determine their potential success including cost, customer, competition, and government.
With this, expertise is indeed vital, which in the case of Abbot Laboratories is not a problem with Mary Szela on board. The series of leadership positions that Ms. Szela has held at Abbott became her solid foundation to take on a more challenging role as SVP.
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| Mary Szela Photo Credit: http://Womaneer.wordpress.com |
More information on Ms. Szela can be read at MarySzela.Livejournal.com.
